T-Mobile Takes You "INSIDE IoT"

T-Mobile IoT experts demonstrate how IoT-enabled innovation works
  • FUTURE-PROOF

    You want to make the right choice for your network technology now and not get left behind for 5G. Our Narrowband IoT (NB-IoT) has a roadmap that evolves into 5G to ensure your product doesn’t get stranded.

  • NARROWBAND

    NB-IoT is purpose built for extended battery life, deep indoor and nationwide coverage over our secure LTE network.

  • IoT PARTNERSHIPS

    Only NB-IoT lets you use the same infrastructure of towers and gateways used for smartphones without competing for consumer and business LTE resources. It’s an unmatched combination of scale and low cost.

Future of IoT

4G to 5G difference

Balaji Sridharen VP of IoT & M2M

The migration from 4G to 5G will drive several things in the IoT market. First, enabling massive IoT connectivity, second, much higher throughput (5G will outpace 4G speeds by a factor of 30 – up to 1Gig/sec). Lastly, latency on 5G will be only 5ms or so.

  • Augmented reality applications
  • Gaming, especially the mobile gaming experience
  • Integration with fixed wireless broadband
  • New applications that no one has even thought up yet!

IoT market focus

Balaji Sridharen VP of IoT & M2M

T-Mobile is focusing on both consumer and business applications for IoT. On the consumer side the key areas are Connected Home and Connected Car. With respect to business, the focus has been on Asset Management and Fleet applications.

  • For Connected Car the focus has been on the aftermarket with SyncUp Drive.
  • Smart Cities is another area of interest
  • There is growing demand for partnerships at the local level between municipalities and T-Mobile.

principled approach

Balaji Sridharen VP of IoT & M2M

There are 3 principles businesses should follow when evaluating and creating new IoT applications. Remember that while IoT evolved from technology, the customer and business outcomes are what matter.

  • It will be critical for leaders to demonstrate the use cases to justify IoT investment on outcomes and value of the application, not the technology alone.
  • Find a technology partner that offers the breadth and depth needed to adequately cover the entire scope of service…

unique opportunities

Balaji Sridharen VP of IoT & M2M

T-Mobile’s technology roadmap includes three key areas. First, the LTE network that supports anything from CAT1 and up. Second, the Narrowband NB-IoT and third is 5G which supports many new use cases for IoT.

  • NB-IoT is a unique differentiator for T-Mobile
  • NB-IoT enables billions of sensors to be part of the network in a cost effective way
  • This drives down the cost of the sensor and greatly increases battery life – critical factors to network scale.

upcoming changes

Balaji Sridharen VP of IoT & M2M

Different systems, operating in silos, need to talk to each other.  A recent McKinsey study showed that 40% of IoT’s value will be realized once interoperability is overcome. This has to be one of the first barriers to be breached.

  • In a smart city environment connected cars need to talk to traffic management systems which need to be in contact with smart parking systems to create a complete system.
  • As more data is captured, privacy and security policy concerns must be addressed in order to gain adoption and value from IoT.

Provide the tools

Balaji Sridharen VP of IoT & M2M

The future of IoT will be driven by innovators and developers looking for the next ‘killer app’.  T-Mobile’s role is to get the right technology into the hands of these innovators as seamlessly as possible.

  • T-Mobile’s launch of NB-IoT, leading global technology innovation within the sector
  • T-Mobile’s partnership with IoT development platform Twilio.

The future of IoT

Balaji Sridharen VP of IoT & M2M

The future of IoT involves ecosystems being built that transcend today’s silos. For example, smart cities will begin to communicate with autonomous cards to enable traffic to flow freely and get people to their destination faster.

  • The same commuter when driving home will signal the smart home to increase the room temperature
  • Perhaps alerting the commuter that a stop is needed at the grocery store initiated from a smart refrigerator.
  • Autonomous grocery delivery?!

NEW INSIGHTS FOR 2018

Leveraging Cradlepoint

Dave Mayo & Jason Kleberg T-Mobile IoT & M2M

T-Mobile is leveraging the cradlepoint solution to backup network connection it retail stores.  Cradlepoint backup “saves” directly increased availability at retail.

  • T-Mobile’s coast-to-coast LTE network solution grows every year
  • Availability is the primary measure of success
  • Cradlepoint solutions ensure the doors are always open, reps are always available.

Customer Wants

Shelby Noakes Director of M2M and IoT Sales

IoT customers have vastly different coverage needs. By leveraging the 600Mhz spectrum acquisition, T-Mobile is able to add coverage throughout the entire US, adding significant value to our IoT offering.

  • 600Mhz spectrum provides coverage to rural America
  • Reaching most of the US has an impact on companies looking to implement millions of IoT devices
  • T-Mobile has solutions for almost anyone looking to implement IoT nationwide

What NB-IoT MEANS

Shelby Noakes Director of M2M and IoT Sales

Narrowband IoT (NB-IoT) represents the first network built specifically for IoT devices that need to stay in the field far longer than phones. NB-IoT will be the standard to innovate around for years to come.

  • 2G/3G was built for phones which quickly change and evolve. NBIoT was built specifically for IoT
  • NB-IoT is about deploying a network that change far less often
  • T-Mobile’s NB-IoT network is the first of its kind in the US

5G vs LTE & 4G

Karri Kuoppamaki VP, Tech Dev & Strategy

5G will not replace LTE and 4G: unlike previous generations of technology 5G offers plural connectivity i.e. a device can be connected to 5G and LTE and aggregate services from both, getting best of both worlds

  • Even after 5G is available LTE will continue to provide base coverage
  • NB-IoT will continue to play a role in the 5G world by providing connectivity to many objects that require LPWA (Low Power Wide Area)

Long-term Partners

Karri Kuoppamaki VP, Tech Dev & Strategy

T-Mobile will be the first company to roll out a nationwide NB-IoT network in the U.S. in the summer of 2018, so that IoT innovators can implement 5G-based use cases across the country by 2020

  • T-Mobile is committed to building a nationwide 5G network by 2020 using 600 MHz spectrum– so will be able to address 5G holistically including its ability to facilitate IoT, not just localized use cases.
  • There is a path to 5G and IoT nationwide in the not too distant future

3GPP

Karri Kuoppamaki VP, Tech Dev & Strategy

There are great benefits to a 3GPP-based technology approach for IoT such as T-Mobile is taking  Adhering to global standards allows T-Mobile to address ioT on a globally scaled basis

  • We don’t have to build a separate network for IoT, which translates into lower costs for innovators
  • Using licensed spectrum means that we can advantage of a wide range of natively built security features including authentication and encryption and other kinds of defense against threats

5G Use Cases

Karri Kuoppamaki VP, Tech Dev & Strategy

There are many IoT use cases that 5G will facilitate that are not just about speed.  Many use cases are about connecting sensors and tracking objects of all kinds to the network

  • More futuristic case studies might tell us when a house needs to be painted or where your child left her jacket
  • Sensors and devices that connect via 5G represent unlimited possibilities for IoT

5G vs IoT

Karri Kuoppamaki VP, Tech Dev & Strategy

Two things are needed for 5G and IoT: nationwide coverage and mobility (because some IoT applications will require mobility).  As a lower spectrum, 600 MHz propagates better and penetrates further

  • 600 MHz facilitates mobility because it covers every square inch of the U.S.
  • 600 MHz covers both stationary and mobile applications better than the higher frequencies that some companies are looking at, which will be localized because they can’t reach everywhere

Is 5G Really Faster?

Karri Kuoppamaki VP, Tech Dev & Strategy

5G is not just about download speed; It’s also about facilitating vertical industry applications that require massive IoT connectivity with low latency and high reliability

  • It’s also about the ability to facilitate critical communications i.e. vertical industry requirements for low latency and high reliability
  • Key point is that 5G will be able to connect the billions of connected objects that are coming our way in the near future

Lessons Learned

Karri Kuoppamaki VP, Tech Dev & Strategy

We have learned the importance of fully understanding the capabilities of NB-IoT.  We’ve learned the necessity to right size innovation to ensure that it is congruous with NB-IoT capabilities

  • It is essential to be very clear about an IoT use cases’ s precise network requirements

CAT-M + 5G

Karri Kuoppamaki VP, Tech Dev & Strategy

NB-IoT, CAT-M and 5G are complementary. For example, NB-IoT fits Low Power Wide Area networks of widespread sensors and measuring devices that require infrequent communication

 

  • CAT-M is a richer category of technology that supports basic voice communications so is good for IoT applications that require voice
  • 5G is an even richer category. Though its IoT facilitation aspects are not yet fully defined, it is fair to assume it will enrich many IoT use cases.

IoT Progress

Karri Kuoppamaki VP, Tech Dev & Strategy

T-Mobile was the first company to see the IoT and 5G opportunityT-Mobile was first to market with NB-IoT, first to launch i.e. in Las Vegas and will complete national rollout in summer of 2018

 

  • T-Mobile’s implementation of NB-IoT will run faster than other companies’
  • Other companies may have jumped on board–but T-Mobile was the first to see the IoT opportunity

How to Innovate in IoT

Why Act Now?

Daniel Herb Director of IoT

Best time to replace expensive M2M technology with NB-IoT is when you are installing new end points, for example to enable a shipper and their customers to know where shipments are

  • IoT provides transparency, for example enabling a shipper and their customers to know where a shipment is
  • Best time to convert to NB-IoT is when you will be installing end points.

Security

Daniel Herb Director of IoT

NB-IoT is more secure because it is based on LTE-and therefore deploys a scalable stack of solutions that authenticates network and end points

  • NB-IoT uniquely brings multi authentication of both network and end points.
  • NB-IoT offers best security for risks related to end points getting hijacked, co-opted or broken.

IoT Initiatives

Daniel Herb Director of IoT

Successful IoT initiatives take a holistic approach that gets Finance, Business Units, HR, IT and Supply-Chain leaders involved in the initiative

  • A partial approach that solves just a piece of the problem makes it harder to be persistently successful with IoT.
  • Promote a holistic vision and explain how you will operationalize it.
  • Get participants on board from departments across the company.

Outcome Pricing

Daniel Herb Director of IoT

Outcome based-pricing is an IoT business opportunity: Smart Cities innovators are finding wide range of outcome based pricing opportunities in municipal services like street maintenance

  • Smart Cities innovators are seizing wide range of outcome based pricing opportunities in municipal services like street maintenance

Generate Revenue

Daniel Herb Director of IoT

IoT services are generating revenue by giving consumers control, for example services delivered via connected cars are enabling consumers to manage their home, even their pets.

  • Companies are positioning themselves to generate revenue with IoT services that give consumers visibility and control that they haven’t had before.
  • For example, connected cars offer consumers a single service that enables them to manage their home, even their pets in ways they couldn’t before

Asset Utilization

Daniel Herb Director of IoT

Example of IoT for asset management: Industrial equipment dealers and service companies are equipping bulldozers and earth movers with sensors to track their location and usage

  • Heavy industrial equipment companies are among leading IoT innovators.
  • Bulldozers, earth graders etc. are being equipped with sensors able to produce intelligence about them
  • Equipment franchise owners, dealers and service owners are emulating Uber in providing equipment on demand and tracking its usage.

Benefits of LTE

Daniel Herb Director of IoT

NB-IoT combines LTE network’s security, efficiency and serviceability—and cost leverage from the scale of the global smart phone industry

  • NB-IoT combines security and efficiency of the LTE network with a low-cost form factor that is scaling massively with the global smart phone industry
  • LTE best handles 95% of costs related to maintaining and upgrading the network and security solution
  • LTE works far better than WIFI in a congested environment

Commit to NB IoT

Daniel Herb Director of IoT

NB-IoT is the solution that will be right in 5 years and yet is available today; its product road map fits the direction that 3GPP, the standards group, is setting for the entire ecosystem to migrate toward 5G

  • NB-IoT offers best of both worlds: the power and protection of license spectrum—combined with scale efficiency.
  • NB-IoT has better functionality than the main unlicensed spectrum alternatives WIFI and Bluetooth.
  • NB-IoT’s product road map dovetails with direction of 3GPP, the standards group setting the path for entire ecosystem to migrate toward 5G

Internal vs External

Daniel Herb Director of IoT

Some innovators (Boeing) have used IoT to cut costs and improve quality; others (GE) have used it to change their brand image

  • Others have taken an inside out approach–for example, GE is using its Predix IoT framework to change its brand image
  • Companies and their partners should experiment using IoT both internally and to develop services for customers.

Getting More

Daniel Herb Director of IoT Mobile

Getting network integrated with IoT services from T-Mobile ensures better performance; holistic approach can be managed by smart phone app; T-Mobile is “single throat to choke”

  • T-Mobile is helping IoT innovators to produce real time services from massively scaled sets of end points.
  • Getting pre-integrated services from T-Mobile ensures better performance of IoT functions like triggers and alerts
  • This frees up management to focus on the core business, not infrastructure

New Ecosystems

Daniel Herb Director of IoT Mobile

T-Mobile helps early adopter companies and their partners build entire new business ecosystems on its network

  • Itron in the parking industry is a great example of a company building a high value ecosystem of smart end points–with themselves at the center.
  • T-Mobile brings together companies that want to build new IoT-facilitated business systems on its network.

Big Company

Daniel Herb Director of IoT Mobile

Industrial leaders like Bosch, Siemens and Boeing are using IoT to change the structure of their markets and reconfigure their supply chain

  • Continental acquiring Zonar is driving IoT-based disruption in fleet management services.
  • T-Mobile IoT is helping industrial companies develop internal fleet management business models.
  • Boeing has used IoT to turn its manufacturing supply chain inside out

The Latest T-Mobile IoT News

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